Marketing Manager

At Insurance Insight Inc., we pride ourselves in our partnership approach to business while staying true to our core values of purpose, authenticity, commitment and teamwork.  You are the face and voice of Insurance Insight Inc. Thanks to you, our Company is a great place to work and a great partner for our customers where their expectations are exceeded.

As the Marketing Manager, you are responsible for helping to maximize revenue, business growth and brand equity by identifying opportunities for marketing solutions that target the consumer (end user) and our key partners including auto dealers, auto lenders and automakers   You lead the design, creation and delivery of both traditional and digital marketing programs. Applying strong knowledge of the business, retail automotive and insurance industries, together with marketing, social media and other digital marketing expertise, this role will be responsible for generating and following through on creative ideas to ensure our company and products are optimized in the market.

What you do:

    Maintain strong knowledge of new and existing company product offerings as well as understanding the current competitive market, industry trends and emerging products.

  • Work in collaboration to create strategies, develop tactics and set targets for all elements of the marketing mix.

  • Implement, monitor and analyze the performance of marketing programs, campaigns and messaging for both new and established products and services in order to raise awareness and educate consumers, support the sales process, and guide future strategies.

  • Participate in establishing and implementing brand standards by ensuring all documents and media are aligned.  Communicate standards, monitor and ensure compliance by all users.

  • Design, develop content and manage the production of marketing and promotional campaigns including presentation templates, print and digital advertising, point of sale materials and e-updates.

  • Support the design, development and production of training material, including but not limited to training videos, webinars, sales presentations and templates.

  • Design, develop content and manage the company and consumer websites to ensure they accurately reflect our brand, our company and our products, assessing metrics and feedback to ensure they achieve the desired impact.

  • Participate in client events and support the design and implementation of client incentives/contests.

  • Complete an annual audit of client websites and electronic media to ensure all representation of company products and services is accurate.

  • Maintain current knowledge of marketing and social media trends.  Identify opportunities, recommend a social media strategy and are responsible for the implementation.  Monitor and create / coordinate content for our company’s social media accounts including Twitter, Facebook, LinkedIn and YouTube.

  • Establish and manage relationships with external vendors to ensure delivery of materials in accordance with specifications.

  • Support both internal (Town Hall) and ad hoc client related requests with concept design, sourcing giveaways, presentation design and formatting, production and distribution.

  • Receive requests, prepare and ship of point of sale materials, giveaways, etc. as required.

 

Education/Experience:

    Post secondary education in Marketing or post secondary with a Marketing Certification

  • Retail automotive, OEM/Lender and/or insurance industry experience preferred

  • A minimum of 6 years of experience in a similar role responsible for Branding, Market Research, Marketing Communications, Online Marketing, Digital marketing and Digital Production Social Media Marketing, Strategic Marketing

  • Experience with social media in a corporate environment

 

What you bring:

    Exceptional verbal and written communication skills

  • Ability to source, analyze and make recommendations based on data

  • Collaborative team player

  • Self-starter with strong desire for impact

  • Strong relationship builder

  • Proven skills to create and design

  • Effective planning and project management skills

  • Quality focused with a keen attention to detail

  • Ability to manage to tight deadlines

  • Excellent customer service skills

  • Graphic design skills

  • Proficiency in using Google, Adobe Creative Suite CS6, Mac

  • Intermediate knowledge of MailChimp, SurveyMonkey, WordPress CMS, Social Media (Twitter, Facebook, LinkedIn, YouTube)

 

We’ve described the essentials of what it takes to make things happen in this role. We strive to make it possible for people with disabilities to succeed here too, so if you have a disability, let us know what extra support you need, and we’ll make reasonable accommodations.

Insurance Insight Inc. (Formerly WALKAWAY Canada Inc.), is headquartered in Oakville, Ontario and is an insurance brokerage specializing in providing automotive manufacturers and dealerships in North America and around the world with high-quality insurance-based products and technology solutions. As the exclusive provider of WALKAWAY products and services, we specialize in large national automobile after-market products, such as creditors insurance, GAP insurance and cutting-edge reporting and financial services technologies that enable a minimum amount of administration, with maximum amount of return.